AI tools, decoded for creators

Stop scrolling.
Start creating with AI.

I test the AI image, video and editing tools flooding your feed, then show you exactly how to use the ones that actually work. No hype, no fluff, just workflows you can steal today.

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1M+
Followers
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Platforms
10 yrs
In social media
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Why this exists

Creators don't need more AI hype. They need a shortcut.

I'm Seb. Ten years deep in social media, now fully focused on one thing: figuring out which AI tools are worth your time, and showing over a million creators how to use them.

Brands like Google, Meta, Samsung and Adobe bring me in when they want their AI products explained to real creators. You get the same breakdowns, free, every week.

More about Seb → Watch on YouTube →

On the feed

Latest videos

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AI Video

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Workflow

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Editing

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Build note: when hosted, this grid auto-populates from the YouTube RSS feed for channel UCqcCVUAeQg90KQknq7H-7uA. Latest 15 uploads, zero maintenance.

The newsletter

One email. Zero noise.

When an AI tool is actually worth your time, you'll hear it from me first. What it does, what it costs and how to use it in your content this week.

Videos

Every breakdown, one place.

Latest uploads land here automatically. Below that, the greatest hits: the videos worth starting with.

Latest uploads

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Start here

Curated by Seb. The videos that explain the most, fastest.

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Curated

Awaiting your greatest hits list
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Curated

Awaiting your greatest hits list
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Curated

Awaiting your greatest hits list

To do: Seb sends 10 to 20 curated video URLs. Each becomes a card with real thumbnail, title and link.

Blog

The breakdowns, in writing.

Every article starts as a video. Read the workflow, watch the proof, steal the process.

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Coming soon

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Once transcripts arrive, each becomes a full SEO article in Seb's voice with the video embedded at the top.
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Coming soon

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Target structure: hook intro, step-by-step workflow, tool links, CTA to AI Creator Lab.

To do: Seb uploads transcripts (one doc, link + title + transcript per video). Claude drafts articles for review.

AI Creator Lab

Create, learn and monetize with AI.

The go-to community for AI creators. Up-to-date workflows, live feedback from Seb and the team, and the tools that are actually worth using.

What's inside

  • Step-by-step workflows, updated as the tools change
  • Consistent AI characters and visual styles, taught properly
  • Tool verdicts so you stop wasting money on the wrong subscriptions
  • Live feedback and support from Seb and the team
  • Monetization playbooks from creators already earning with AI
  • Up to 60% off AI tools, which can cover the membership on its own

Built for creators, marketers, brands and anyone serious about standing out with AI.

Founding member pricing
$67/month, locked for life

Only 150 founding spots. Once they're gone, the price rises to $87/month.

Join AI Creator Lab

Hosted on Skool. Cancel anytime.

To add: member testimonials and results. Even 2 or 3 quotes will lift conversion significantly.

SebIntel

My AI clone runs an entire channel.

SebIntel is a fully automated AI avatar of me, creating educational AI content on its own. Same face, same voice, zero filming.

Why I built it

The best way to prove AI content works isn't to talk about it. It's to build a channel where every video is AI-generated, then let the results speak.

SebIntel posts educational AI content built on an automated pipeline: scripting, avatar generation, voice, editing and publishing. I oversee it. I don't film it.

The full system, every tool and every step, is taught inside AI Creator Lab.

Learn how it's built See SebIntel live

The pipeline, at a glance

  • Script generated from trending AI topics
  • Avatar performs it, cloned from real footage of Seb
  • Voice cloned and synced automatically
  • Edit and publish with no human in the loop

The exact stack is revealed inside AI Creator Lab.

Work with me

Your AI product, explained to a million creators.

Brand partnerships, AI consulting and creator campaigns. If your product deserves attention, I know how to earn it.

01

Brand partnerships

Sponsored Reels cross-posted to TikTok and YouTube Shorts. High-energy, education-first content that converts.

02

AI consulting

Helping brands understand and adopt AI content workflows, from strategy to execution.

03

Speaking and education

Workshops and sessions on AI content creation for teams and events.

Get in touch

business@sebastienjefferies.com

To add: brand logos row, case studies or campaign results, and a media kit download. Bookmarked for the next pass.

About

Hi, I'm Seb.

Content creator, AI educator and the person brands call when they need AI explained to real creators.

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I've spent 10 years in social media marketing, specialising in Instagram, copywriting and organic growth. These days I focus on one mission: cutting through AI hype so creators can actually use this stuff.

Over 1 million people follow my breakdowns across Instagram, TikTok, YouTube, LinkedIn and X. I've partnered with Google, Meta, Samsung, Adobe, TikTok and DJI, and I run AI Creator Lab, the community where I teach everything in depth.

Based in Richmond, UK. Powered by SJ Productions Ltd and two cats with strong opinions.

Instagram → YouTube → LinkedIn →